Want to know more about who we are and what drives us?
Discover our story and the team behind Actiondesk's superpowers!
We’re fascinated by what technology can bring. Man, space rockets land back safely on Earth nowadays! We should be able to harvest what tech can bring in our daily routines too. We believe that, tomorrow, everyone - not only software engineers - will be able to build software. And at Actiondesk, we are working on enabling everyone to interact with the critical data they need.
After doing Y Combinator in 2019, the whole team relocated to San Francisco, from Paris, France. We had already worked on Actiondesk for two years and being backed by VCs allowed us to get to the next level. We pivoted, and now here we are, a team of 4, currently recruiting more people to join the adventure!
The autonomy, sense of purpose and mastery we get from building Actiondesk makes us feel fulfilled. We do not work to get external validation from anyone. We think of the company as a whole first before thinking about ourselves as individuals. We are humble, modest and understand we all still have so much to learn.
Don't chat: do and measure
No approval process unless it might completely break our business. Everybody takes action and does what they think is best and measures results to assess a go/no-go decision.
We are naive in a positive way. We don’t hide our intentions whether it's from clients, partners or colleagues. We are transparent about what we want and how we want it. We don’t play politics internally, or externally. If we make mistakes, we are honest about it, we never hide it. We are not afraid of telling colleagues what we think, we can be nice and give tough feedback at the same time.
Own problems (extreme ownership)
Problems do not stop at a team member's 'scope' or 'department'. If a salesperson has to do a pull request and change the code to solve their problem, they will do it. We never expect anyone else to solve problems for us. If something goes wrong, it's not the market's fault, the product's fault, the client's fault, our colleague's fault, it's our fault.
Nothing and nobody is untouchable. If we can do something better and the ROI is there, we should do it.
We should be serious without taking ourselves seriously. We need to be serious because we provide an essential and sensitive service to our customers. That being said, we work to be happy, to learn, to reach a sense of fulfillment and have fun. The product we provide makes work better for our customers. It removes some boring and low value add tasks from our customers' workload. The feeling of flow, of being in the zone when you do an in depth analysis of your data makes our customers happy (similar to what you're feeling when working on a hard coding problem or when designing a new interface or feature). Using shortcuts and realizing you're going super fast gives a sense of playfulness as well. With play comes competition. We're here to win and we will not fail.
Hey, I’m Jonathan, CEO and Co-Founder at Actiondesk.
Before that, I was the Managing Director at Jumia, the Amazon of Africa. One day, as we are hustling to grow faster, our most crucial report screws up. The one tracking the North Star Metric of our e-commerce business. With our percentage of orders fulfilled in time. And there’s no way to modify it ourselves. Now, I'm blind because of our BI tool. And I realize that day I have no control over our key data and that’s a no go.
How did this happen? We had decided to do something we had never done before: offer a killer product as a pre-order.
Of course, our backend system doesn’t know how to handle it yet. It considers those orders are late. That messes up our North Star Metric. And without reliable data, we can’t manage our business.
So I ask the guy in charge of our BI to filter this product out so that we can track the real late orders. Can’t be that hard right? It’s like adding a countifs in a spreadsheet or a condition in a SQL query.
He answers: “Sorry Jonathan, but we can’t do that. The calculations are standard and we cannot make a change for one team. Pre orders are not something in the system, so you shouldn’t have made them”. Yeah sure, we should stop growing, stop satisfying our customers and let the competition beat us because it bothers someone to change our standard report.
Now it’s crystal clear: it’s crucial that I have direct access to our data. And be able to pull a number very fast if I need to. And modify reports as our operational needs change.
After that, I tried all the alternatives I could find. As easy and flexible as they are, Excel or Google Sheets don’t connect to live data, and BI tools are too clunky for most of my team to use. I figured I should build the solution I needed. So I left Jumia. I had studied business. I learned how to code. And built the first prototype of what should be as easy and flexible as a spreadsheet, and powerful as a BI tool.
You can request access to Actiondesk and see for yourself.
We’re an early-stage startup, VC backed, between 22 and 38 years old. We want to understand things in depth. We’re independant, don't want to ask and wait to get things. We want things on our own terms, not one-size-fits-all. We like productivity, to try out new apps and beautifully crafted brands. We believe we can accomplish anything with a growth mindset. We want to make a difference.
PG, Rahul Vohra, Sam Altman and Tobi Lutke.
Tim Ferriss, Invest Like the Best and Acquired.
Todoist, Notion, Slack, Zapier, Superhuman, Figma, Linear, Airtable, Roam Research, Command E and Zoom and 1Password among others.
Useless meetings, 9 to 5, “it’s just a job”, slowness, inefficiencies and paperwork.