HubSpot is dynamic, powerful, and user-friendly CRM with a wide variety of use-cases for sales and marketing teams. Even so, the HubSpot dashboard can be somewhat limiting. If you’re like us, you want to have more control over your sales dashboards than HubSpot offers on its own. It may seem like getting your data out of HubSpot and into a spreadsheet should be simple, but unfortunately, it’s much easier said than done. 

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There are two main options when it comes to connecting HubSpot with your spreadsheets: build your own dashboard manually or use a HubSpot-Google Sheets integration solution. 

Building your own sales dashboard and HubSpot reports in Google Sheets

This is where most people start. When you build your own sales dashboard and reports in Google Sheets, you have control over what your data looks like and how to analyze it. The issue is that the data is stagnant. 

As such, whenever you want to refresh the data in your spreadsheet, you must export a new HubSpot CSV file and update the data by hand. The process consumes valuable time and resources that would be better spent supporting your customers and improving your product.

Using an integration solution to automate HubSpot reporting 

The good news is that there’s a second option: using a solution that automatically integrates HubSpot with Google Sheets. These integration tools automatically import your HubSpot data right into your Google spreadsheets and keep it updated so you can say goodbye to HubSpot CSVs for good. 

However, there are a lot of integration solutions on the market. How can you go about picking the one that’s best-suited for your needs? Luckily, we’ve done the research so you don’t have to. Here are the pros and cons of six of the best options: 

The 6 Most Effective HubSpot-Google Sheets Integration Solutions

1. Supermetrics 
2. G-Accon 
3. Zapier 
4. Automate.io 
5. HubSpot Workflows
6. Actiondesk
   

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HubSpot-Google Sheets connection via Supermetrics

Supermetrics is a strong integration solution. It's an add-on for Google Sheets that supports 126 metrics and supports custom fields for contacts, companies, and deals. And while Supermetrics offers good flexibility, it has a few major drawbacks. 

To get started with Supermetrics all you have to do is install the add-on, connect to your HubSpot account, pull your HubSpot data into Google Sheets, and set up scheduled refreshes so the data will stay up to date. Once your data is imported, Supermetrics opens a sidebar right in your spreadsheet where you can pick the metrics you want and build your dashboard. 

On the whole, Supermetrics is a viable option — but it suffers from two main issues. The first is that the sidebar interface is not very user-friendly. You'll need to devote a fair bit of time to adapt to the interface. The second is the price. Supermetrics is the most expensive tool on this list, and you’ll want to ensure it’s really worth the investment before you commit to it. 

Pricing & Free Trial

Supermetrics offers a free 14-day trial. After your trial, the solution costs $199 per user per month under 100,000 contacts. If you have more contacts than that, you’ll need to obtain a quote. 

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HubSpot-Google Sheets connection via G-Accon

G-Accon for HubSpot is another great add-on — but one that offers different levels of service depending on which plan you choose. The easy-to-use tool connects your Google spreadsheets directly to HubSpot. With the more expensive plan, the tool then synchronizes your data in both directions. It also lets you create a schedule by which G-Accon will automatically refresh your data.

If your needs are fairly simple and straightforward, G-Accon may be well-suited for building out HubSpot reports. However, if you’d like to build especially detailed or complex HubSpot reports and dashboards, you may want to consider other options instead. This is because G-Accon has limited flexibility when it comes to exporting different types of data. The tool only lets you export companies, contacts lists, contact properties, and contacts. If you want to export any metrics or custom fields outside of these categories, you’ll need to find a different solution. 

Pricing & Free Trial

G-Accon offers two different plans, each of which include a 2-week free trial. With the $14.99 monthly plan, you have to manually refresh your data. With the $29.99 monthly plan, you can schedule automations.

HubSpot-Google Sheets connection via Zapier

Zapier is a leader in the no-code movement, so it’s unsurprising that they offer an easy solution to the problem of integrating HubSpot and Google Sheets. Once the tool is connected, new data is automatically pulled from HubSpot for you to live edit in your Google Sheet. Zapier is easy to set up and works with your HubSpot contacts, blogs, forms, and calendar updates (but not engagements or deals).

If you need to build simple HubSpot dashboards, this tool may be a good option. However, if you’d like to build more complex HubSpot dashboards and engage in more intensive dashboard reporting, it can be restrictive. Zapier does not update existing records — it only imports new ones. That means that if you created a contact a week ago and you changed an attribute or property after that, Zapier won’t automatically update it in Google Sheets. What’s more, it doesn’t analyze users’ past data, so it isn’t well-suited for building out historical HubSpot reports. Finally, Zapier can be tricky to set up, making it a less-than-ideal solution for streamlining HubSpot reporting.

Pricing & Free Trial

Zapier’s pricing scales by usage. If you need less than 100 tasks per month, the service is free. Beyond that, you have a range of options based on your needs. For instance, Zapier costs $24.99 monthly for 750 tasks per month, $61.25 monthly for 2,000 tasks per month, and so on. Zapier also offers a free 14-day trial. 

HubSpot-Google Sheets connection via Automate.io

If you have very simple use cases and you’re looking for a no-brainer UI, Automate.io is a great choice for you. The tool has a drag-and-drop interface that makes it easy to map your Google Sheet columns to relevant HubSpot fields. It also automatically updates information in HubSpot based on your changes in Google Sheets. 

One of the biggest benefits of Automate.io is that it also connects with 120+ other apps. That means that if, for example, you get a lead through Typeform, Automate.io will automatically add a new client in HubSpot and create a new row in Google Sheets.

The only real issue with Automate.io is that it only enables a handful of use cases. If you’re trying to build a complex HubSpot dashboard, it probably isn’t the tool for you. You may want to consider another option on this list, like Actiondesk, which has a multitude of use cases.

Pricing & Free Trial

Automate.io offers a 7-day free trial. After that, the tool is free if you run up to 250 actions per month. You’ll pay $49 per month for up to 10,000 monthly actions.

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HubSpot-Google Sheets connection via HubSpot Workflows

HubSpot Workflows is a fairly new feature pushing data to Google sheets. The set-up is very similar to a Zapier integration by adding a trigger and then selecting an appropriate action from a list provided. One such example is using the "Create Google Sheet row" from HubSpot properties to your spreadsheet. This can be useful to send contact data from new leads to a spreadsheet for your sales outreach team for instance.

The verdict is still out on how HubSpot users find this new feature but we find it since it's limited with only 10 cells of data in a row being moved at a time. A nice and easy approach for small amounts of data but when dealing with big data this can become cumbersome. 

Pricing & Free Trial

To use this feature, you'll need a paying subscription. HubSpot offers two options that include Workflows. HubSpot Professional starts at $270 per month, and HubSpot Enterprise starts at $900 per month. Both offer a 14-day free trial.

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Actiondesk

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Actiondesk is very different from the solutions above. It's not a google sheets connector. It's a separate interface that looks and works like a spreadsheet.

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The reason you want to use your HubSpot data in google sheets is probably to be able to build customized dashboards using an interface you're familiar with.

Although Actiondesk doesn't connect to Google Sheets, it offers exactly this.

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Actiondesk looks like a spreadsheet and works like a spreadsheet. Users used to Google Sheets and Excel will be able to learn Actiondesk very fast.

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While using a Google Sheets add on can be a good one off solution, they're usually not durable. The overwhelming feedback we got from the market is that these solutions are not reliable and you always have to debug them.

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If you're looking for a more solid solution, check out Actiondesk, you can try it for free.

Pricing & Free Trial

Actiondesk offers a 14-day free trial and starts from 169$/month.

Choosing the right HubSpot-Google Sheets integration solution

If you’re reading this article, you probably already know that integrating HubSpot and Google Sheets can have a huge impact on every part of your business, including your entire sales process. To make the most of your HubSpot dashboard, you need an integration solution that’s easy-to-use, affordable, and will automatically update your spreadsheets whenever any data is added or changed in HubSpot. Actiondesk is that solution. 

Actiondesk empowers you to take control of your data with the help of custom dashboards, elevated HubSpot reporting, and more. Try Actiondesk today to learn how it can help you get the most out of your HubSpot data.