This infography is based on an in-depth benchmark report that you might want to check out here.
Over the past 20 years, the trend in software has shifted from big, monolithic, on-premise software to a multitude of specialized cloud applications. A typical company today will have one CRM, one help desk, one financial system, one internal messaging system, etc, etc. On average, companies each use 7 cloud applications (source).
This has caused the following well-known problems: data are in silo, systems are not synced, having those systems talk to each other usually requires costly technical developments
Fortunately, a new category of software has emerged to solve those problems. The most famous vendor in this category is probably Zapier. Some other noteworthy softwares address these problems with various approaches: some have a different user experience than Zapier, some are just cheaper, others aim at more complex use cases.
On top of Zapier, we’ve reviewed 9 alternatives here.