I’m Jonathan, the CEO & cofounder of ActionDesk. We let business teams easily automate their processes using only their spreadsheet skills, saving them tons of time. Here’s why:
There’s a problem:
When it comes to automation, business teams have basically two choices:
But the first solution has its own problems:
The second solution is far from perfect as well:
Before starting ActionDesk, I ran an e-commerce company where there were many processes we wanted to automate. Two examples:
To do it, we were always mixing Google Sheets and Zapier. Google Sheets let us manipulate and treat our data easily, and Zapier push data into the business apps we were using (Salesforce, Zendesk, Wrike, etc.). However, this is not satisfying either as it still requires some manual work or coding to make it work properly.
We started ActionDesk with one strong conviction: Spreadsheets are the best way for business teams to collaborate when manipulating, calculating and combining data.
ActionDesk melds the best workflow automation tools with the ease of use of spreadsheets by:
You can see how it works here. Please, be harsh — it’s a beta :)
Like spreadsheets, ActionDesk is a flexible tool and can be used for various use cases. Here are some generic examples we’ve observed with our early clients:
1/ Piping Data between various tools
With ActionDesk, you easily gather data from various sources and push them to the app you need.
For example, we have one client who gathers data from Stripe and their own database, calculates indicators per client, and feeds those KPIs to each client’s account on Hubspot. Their account managers can make decisions with the right data without having to open yet another tool to get the right KPIs for their accounts.
You could also easily calculate indicators that will be refreshed whenever you want and pushed to Slack, email, or any other app you find useful.
2/ Spotting problems thanks to data and managing your customers’ expectations
This was the actual problem I started with when at Jumia, Africa’s leading e-commerce platform. Jumia had (and still has) complex operations:
The whole process has dozens of different steps. At each step, something can go wrong. When handling large volumes, you’ll always make some mistakes. What’s important is to minimize those mistakes and to handle the communication well with your customer when something does go wrong.
ActionDesk lets you easily calculate the time that each step takes for each order and, for example, create a Zendesk ticket each time there’s a problem. That way, your customer service team will be able to properly handle the communication with your customers.
3/ Spot declining or growing activity and improve retention and upselling
With ActionDesk, you can take your data from your analytics tools, your database, your CRM and calculate indicators that will help you spot declining or growing activity. Depending your business, these could be:
You can easily create an action for one of your team members whenever one of those indicators declines by X% or grows by Y%. This action could be a task in a CRM, for example.
Of course, these are only examples, ActionDesk can be used for a wide variety of use cases. If you have any idea of how you’d use it, I’d love to hear it — you can comment here, write to me on Twitter @JoParisot or sign up on actiondesk.io.