Digital Marketing Dashboard

What is it?

Most businesses use a lot of marketing apps: Google Ads, Facebook Ads, Twitter Ads, TikTok Ads, Linkedin Ads, and many more. Needless to say, keeping track of data from all these apps is difficult.

What if you want to compare two or more marketing channels, to see which one performs best? You’ll have to copy and paste data from all platforms into a single spreadsheet, which is a long and tedious process. There is a better way!

You can connect the marketing apps you use to Actiondesk, and you’ll have all data automatically gathered into this report. For each marketing channel, you’ll see the most important Key Performance Indicators (KPIs). KPIs are measurable values that let you know whether a marketing channel is performing well or not. Here are some examples of KPIs you’ll see in this report:

• The number of visitors for each channel.
• The number of conversions for each channel. 

A conversion is when a user performs an action that is valuable to you on your website. Most of the time, this action is a purchase, but it can also be a free trial request, a quote request, a phone call to one of your sales reps, and so on.

How can it benefit your business?

Comparing the performance of your marketing channels lets you identify which one works best. You’ll want to spend more money on the ones that perform better, and avoid wasting resources on the ones that don’t bring in enough traffic and sales.

Imagine that you spent the same amount of money, let’s say $300, on both Facebook Ads and Twitter Ads. With this report, you can compare the performance of both channels and see which one is worth spending additional money on. 

This helps you optimize your budget and make sure you hit your Return on Investment (ROI) goals.