Track the performance of your email marketing campaigns
Improve your email campaign strategy
Increase your conversion rate
Email outbound is a very data driven sales channel.
It's crucial to understand what your open rate, reply rate and most importantly "interested reply rate" are.
Furthermore, when outbound is working, you need to scale it and make sure you add enough contacts to your campaigns every week.
This simple report lets you see exactly these metrics on a weekly basis.
You can further and look at the raw data on a per campaign basis to identify the campaigns that work, the ones that don't and use the data to double down on your successfull outbound campaigns.