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What is it? How does it benefit your business?
With this template, you can have all data about the return on ad spend (ROAS) of all your campaigns in the same place. Yes, even if your campaigns are on different platforms. No more exporting CSV files from the various platforms! Actiondesk directly retrieves data from Google Ads, Facebook Ads, TikTok Ads, Linkedin Ads, and many more.
But let’s explain what exactly is ROAS. It’s the amount of money you earned for each dollar spent on advertising. It’s an important metric because it lets you know which ads are working and which advertising methods you should use for your next campaigns.
Let’s say you have two ads on the same advertising platform: ad A and ad B. Ad A uses a salesy language and an aggressive call to action, while ad B sounds more casual and has a soft call to action.
You spent the same amount of money on both ads, but the ROAS value for ad B is noticeably higher. This means that ad B is making you way more money. When setting up a new campaign on that platform, you’ll know that you need to use soft calls to action and casual language to achieve the best results.
Now, let’s imagine that you published the same ad on two different platforms: Facebook Ads and Google Ads. The wording and call to action are identical, but the ad produces a way higher ROAS on Facebook Ads.
Next month, you’ll want to double down on your Facebook Ads budget and reduce the Google Ads budget. The goal is to optimize your ad cost, so you get a higher revenue by spending less money.
Data is gathered in real time, so if you realize that an ad platform is only wasting your money without producing enough revenue, you can cut your losses right away.