ARR expansion vs existing

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Calculate your new ARR per month

Break it down by new vs expansion

See how it's trending

ARR expansion vs existing

You're growing fast? great! Congrats!
Do you know if your growth comes mainly from new accounts or existing accounts who are expanding?
If not, it's important that you know. If you're only focusing on new accounts for example, you're probably leaving money on the table.

This simple template breaks down your new ARR between new accounts and existing accounts. You can see how it's trending and drive key actions to make sure you grow both.

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