# of demos and free trials started per week

A free trial or demo is basically a way to let your product sell itself. But it’s also one of the first (and most important) steps in your sales funnel. A sales funnel is the sequence of steps from the first contact of a customer with your brand to completing a purchase. 

A typical sales funnel for a SaaS software is:

• The user visits your site
• Gets in touch asking for a free trial
• Gets follow-up email and sales proposal from your rep
• Completes the purchase

You can easily see that the number of users who requested a free trial in a given month (or week) is an important indicator of how many users were really interested in your product. At the end of the day, this metric tells you how many users, after seeing your website, were interested enough to take the next step.

That’s why we think that you should monitor it closely. It also gives you a good idea of how well your sales reps are performing. If you have a fixed monthly or weekly goal for free trials, this report is a great way to check whether you’ve achieved it or not.

And if you don’t have a monthly goal yet, there are a lot of good reasons why you should have one! Setting specific goals helps your employees to be more motivated, focus their attention in the right direction, and prioritize tasks in a smarter way. Plus, research shows that accurate progress monitoring and reporting play a big role in this motivation boost.

Luckily, this template makes it easy to keep an eye on your goals. Actiondesk automatically pulls data from your CRM tool and organizes data in a spreadsheet interface anyone can understand. But the coolest thing is that you can set an automated Slack message to share the number of free trials with all the team!